The Waitrose difference

A belief in quality
Our reputation has been built, above all, on the quality and freshness of our food. It is what our customers want, and it is what gives us our edge over other supermarkets:

We are committed to bringing you the best quality food. Should you not enjoy one of our products, tell us and we’ll replace and refund you. It is our policy to replace or refund you for Waitrose food and household lines if:

a product is not at fault, but genuinely bought by mistake
you are unhappy with the product in anyway
Applies to Waitrose produced foods and household goods. Collect in branch. Excludes Ocado.

Of vital importance to us is the provenance and traceability of the food that is on our shelves. Each of our buyers is an expert in his or her own field. Their job is to seek out the best sources of the best quality food and unusual ingredients that can’t be found in other supermarkets. Much of their time is spent with the farmers, growers and suppliers, building relationships based on trust and respect. Wherever possible our buyers buy British. Increasingly, they are also sourcing local produce from small growers and suppliers close to individual Waitrose stores.

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